Gordon Ramsay & Pete Davidson’s Super Bowl Ad for HexClad Goes Viral: Fans Praise Its Quirky Genius
A star-studded Super Bowl LIX commercial for HexClad cookware, featuring celebrity chef Gordon Ramsay and comedian Pete Davidson, is winning fans for its hilarious, offbeat twist on sci-fi storytelling.
The Ad’s Plot: Aliens, Area 51, and a HexClad Pan
The cinematic spot opens with Ramsay (58) entering Area 51—the Nevada desert base infamous for UFO conspiracy theories. A government agent urgently briefs him: “We’ve made contact with a new species… and they’re foodies.” Ramsay deadpans, “Foodies? The worst,” before being tasked with cooking for the extraterrestrials using “top-secret alien tech.”
The punchline? The “advanced tech” is simply a HexClad hybrid pan—a nod to the brand’s patented design. When the agent dismissively says she “doesn’t have time for a science lesson,” the ad cleverly weaves in HexClad’s engineering claims without overt pitching.
Pete Davidson’s Alien Cameo & Easter Eggs
Davidson (31) steals the show as the deadpan alien ambassador, sharing a witty exchange with Ramsay. Fans spotted quirky details, like:
- A UFO-shaped “perfect fried egg” (a Ramsay signature) floating in a lab.
- An alien laser-polishing Ramsay’s iconic beef Wellington.
Why It’s Working
TikTok’s The Brand Blueprint called the ad “weird in the best way” and praised its ability to “make viewers pause their snacks and watch.” Blending Ramsay’s fiery persona with Davidson’s dry humor—plus sci-fi nostalgia—helped the ad cut through Super Bowl clutter.
Behind the Star Power
- Ramsay currently hosts Gordon Ramsay’s Food Stars on Fox (which aired the Super Bowl).
- Davidson, a former SNL standout (2014–2022), has become a sought-after comedic actor (The Suicide Squad, Bupkis).
HexClad’s Marketing Win
The ad reinforces HexClad’s premium branding while tapping into Gen Z’s love for absurdist humor. With Ramsay and Davidson’s cross-generational appeal, the campaign is poised to trend beyond game day.